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Friday, 17 September 2010 10:50

Reach launch numbers are impressive

Written by David Stellmack
halo2box

$200 million in sales the first 24 hours
Microsoft has to be happy to know that Halo still has it with Xbox 360 gamers, and it delivered on launch day. While all of the numbers are not in, it is known that Halo: Reach generated over $200 million in sales within the first 24 hours of launch. This number makes Reach the largest single entertainment release this year that surpasses all games released so far this year. It also surpassed the day one sales of Halo 3, which only were able to rack up $170 million in the first 24 hours of release.

The $200 million in first-day sales puts Microsoft well on track to beat the first-week sales of Halo 3, which was $300 million. While sales estimates of actual numbers sold are still sketchy at this point, analysts that we have spoken with expect Reach to continue to have significant sales momentum for the month of September, with sales estimates for this month alone expected to be between 3.5 and 4 million copies sold.

In addition to the sales of the game itself, Microsoft is also expected to get a significant surge in console sales of Sony for this period. It is expected that the new Limited Edition Halo Reach console could, in fact, sell out. In addition, the Reach wireless controller and headset are also expected to enjoy significant sales.

Microsoft will continue to celebrate Halo during the month of September with massive advertising to ensure maximum visibility to continue to stimulate sales.

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Comments  

 
+4 #1 Nooblet 2010-09-17 12:16
it even beated SC2?????
 
 
+6 #2 yasin 2010-09-17 13:48
pretty good sales, probably better then because they didnt wait until christmas or black ops, which is where it gets very competitive.
 
 
+1 #3 NidStyles 2010-09-17 17:23
That's a result of marketing for ya. I'm not even into gaming and I know about the title from seeing advert's everywhere.
 
 
+1 #4 jonny80s 2010-09-17 18:20
Now they need compare money spent on advertising to money made in the first day, week, month and year across various big name titles.
 
 
-1 #5 jonny80s 2010-09-17 18:28
Better yet, what's the percentage of initial sales that ended up in an end users hands within the first day, week, month?

Walmart purchased 2000K units, Best Bay 1000K, Target 500K, Gamestop 500K. Actual units sold to end users 1500K????
 
 
0 #6 Fud_u 2010-09-18 03:23
I bet they going to sell more if they release a PC version along side. D@m exclusivity b@st@rd.
 
 
+5 #7 deadspeedv 2010-09-18 04:23
"In addition to the sales of the game itself, Microsoft is also expected to get a significant surge in console sales of Sony for this period"

What??? Halo: Reach will sell more Playstation 3's? How does that work?
 
 
-4 #8 nemesis010 2010-09-18 07:46
the numbers are impressive if the ps3 had halo they would of had even more sales
 
 
+4 #9 boobster 2010-09-18 08:48
Quoting deadspeedv:
"In addition to the sales of the game itself, Microsoft is also expected to get a significant surge in console sales of Sony for this period"

What??? Halo: Reach will sell more Playstation 3's? How does that work?




You can't afford an editor when everyone runs AdBlock Plus when viewing your site.
 
 
0 #10 jscheema 2010-09-19 22:26
SC2 sold over 1 million copies in first 24hours... at $60 a peice.

SC2: 1,000,000 * $60.00 = $60,000,000.00
Halo: 3,333,333 * $60.00 = $199,999,980.00

I think they are fluffin the numbers with retail store purchases for long term. I doubt they sold 3.33million copies in 24 hours.
 

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