MSI has introduced the GTX 480 Twin Frozr II, which is basically a GF100 card with a proper cooler on top.
MSI’s Twin Frozr series cards sport massive heatpipe coolers and the GTX 480 is no exception. The 5-heatpipe cooler, which features two 8mm SuperPipes, reduces the temps by 14C and noise is also cut by 4dB. This is no small feat if you consider that a reference GTX 480 uses more power than a third world village and that it would probably make Beelzebub sweat like a pig.
Despite the massive cooler, MSI apparently chose to stick to reference clocks, so the GPU is clocked at 700MHz, shaders run at 1401MHz and the 1536MB of GDDR5 memory is clocked at 924MHz.
Newegg is listing it at $499.