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Thursday, 21 October 2010 11:22

Nvidia cuts GTX 460 pricing

Written by


AMD might follow suit with 6800 MSRPs
Several reports claimed that Nvidia was planning to cut GTX 460 and 470 pricing to counter AMD's 6800 series launch. As we've said earlier the GTX 470 has already slipped below the €200 mark and we're already starting to see some cuts in GTX 460 prices, so it turns out the rumour mill was right.

This is not the first major price cut for the GTX 460, which is probably the most competitive card Nvidia has to offer today. The 460 was introduced back in July with an MSRP of €199 for the 768MB model. It dropped to around €150 in early September and as of yesterday several cards are available for less than €130. It appears that the new price cut won't be as massive as the previous one, so the 768MB version could end up some €10 to €15 cheaper.

The 1GB version is currently available for €159, so it appears that it's also getting a €15 to €20 cut. At this point it's hard to talk about exact numbers as prices are being constantly being adjusted, but we are probably looking at a 10 percent cut across the range.

In case you're routing for the red team, we've got some good news for you, too. Techpowerup is quoting sources close to AMD as saying that the HD 6800 series might also end up somewhat cheaper than originally expected. AMD could drop prices by around $/€20 to make Barts cards a bit more appealing.

It's just nice to see the graphics guys slugging it out and eating into their margins.
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Comments  

 
+11 #1 Memristor 2010-10-21 12:15
What a stupid move from Nvidia. Why didn't they wait until Monday to drop the price. Now AMD has time to follow suit and introduce the new cards at lower prices too. Which really takes the surprise off the table. However, I still like the lower prices.
 
 
+43 #2 hellfire 2010-10-21 12:17
in the end, WE are the winners of this price war
 
 
+26 #3 deadspeedv 2010-10-21 12:40
Memristor: The idea is the lower the price and market it before AMD release their cards so it make people think about comparing the cards instead of rushing out and buying a new AMD card. They are probably more aiming for more awareness of their product and not an actual price war yet.

I cant wait until the HD6900 cards are benchmarked :D
 
 
-1 #4 Tr0y 2010-10-21 12:42
Hmmm ... maybe I buy myself a second GTX460 then.
 
 
+41 #5 nele 2010-10-21 12:59
Quoting Tr0y:
Hmmm ... maybe I buy myself a second GTX460 then.


Is that gonna make you twice the troll you are now? :lol:
 
 
+3 #6 Bl0bb3r 2010-10-21 13:10
Quoting nele:
Quoting Tr0y:
Hmmm ... maybe I buy myself a second GTX460 then.


Is that gonna make you twice the troll you are now? :lol:



I'm betting my 6870 engineering sample it will.
 
 
+15 #7 nele 2010-10-21 13:18
Quoting Bl0bb3r:
Quoting nele:
Quoting Tr0y:
Hmmm ... maybe I buy myself a second GTX460 then.


Is that gonna make you twice the troll you are now? :lol:



I'm betting my 6870 engineering sample it will.




Show off... :-*
 
 
+8 #8 hellfire 2010-10-21 13:21
Quoting Bl0bb3r:
I'm betting my 6870 engineering sample it will.


oh you got that one! btw any OC potential? my 6850 sample went to 930 without increasing voltage. Kinda nice :-)
 
 
+14 #9 Nerdfighter 2010-10-21 13:30
Oh how I love price war. If this is true, then you could get two 768MB GTX 460's for the price of one 6870! BTW, I'm not a fanboy, just a sucker for good deals. Although if Nvidia is cutting prices, I doubt that AMD is going to just stand still. Which is also great news for us consumers.
 
 
+5 #10 Nerdmaster 2010-10-21 13:43
Quoting hellfire:
Quoting Bl0bb3r:
I'm betting my 6870 engineering sample it will.


oh you got that one! btw any OC potential? my 6850 sample went to 930 without increasing voltage. Kinda nice :-)


930! Pretty high frequency!
Lets hope Cayaman will be clocked over 900!
 

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