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Friday, 22 October 2010 11:43

AMD rebrands HD 5000 series for Russian market

Written by


Repackaging old cards and Nvidia's ideas
According to CNEWS.ru, AMD has informed Russian system builders that it would start shipping rebranded HD 5000 series cards in the near future.

Acer Russia told reporters that Russian PC integrators will soon start selling PCs with rebranded HD 5000 series cards in retail, but the move appears to be limited only to entry-level HD 6000 brands and only the Russian market. For now at least.

Russian PC maker K-Systems will offer three rehashed HD 5000 cards in its systems starting November. The cards are apparently branded HD 6250, HD 6390 and HD 6510. At this point we don't know which HD 5000 series cards they are based on, but we're probably looking at Cedar and Redwood cores.

Mind you, the Redwood is still a competitive entry-level part, as it is faster than Nvidia's GF108-based GT430, so the move is understandable.

However, in an interesting twist MediaMarkt announced that it would refuse to sell K-System rigs if they are found to contain HD 5000 marketed as HD 6000 series. K-System refused to disclose the specs of the HD 6000 cards, but it announced that they were 15 percent faster than current HD 5000 series.

It's worth noting that K-Systems has a long history with AMD/ATI. We can only speculate on AMD's plans, but we would not be surprised to see OEM-only Redwood and Cedar cards with a fresh BIOS and some new stickers. At this point it is unclear whether the move is limited to Russia, or whether other markets will also see some rebrands.

More here.
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Comments  

 
-3 #1 hellfire 2010-10-22 11:49
well..not exactly. there is a lot of fighting between resellers and vendors goin on to prevent this. as thats awful
 
 
-7 #2 canerpense 2010-10-22 12:00
Look at these guys closely. These were the ones throwing nukes at Nvidia for renaming their products.

Now not only changing their name scheme, they are also renaming their cards.

Most of the end-users wouldn't even know what they are buying.

Very bad, very unethical move. :-x
 
 
-12 #3 Tr0y 2010-10-22 12:15
In Soviet Russia, card drives you ;-)
 
 
+27 #4 Blizzard 2010-10-22 12:37
Quoting Tr0y:
In Soviet Russia, card drives you ;-)

You know so much about Russia, from where? from the movies!?
 
 
-1 #5 nECrO 2010-10-22 12:41
As much as I hate to see this, and I do, you have to look at it from a business stand point. This worked VERY well for Nvidia and helped prop up their bottom line when it was in dire need of propping up.

As for Media Markt, their competitor, Saturn's slogan is "Geist ist Geil", (Greed is good). I am sure they'll be glad to carry these and take some sales away from Media Markt. Not that I'll cry. When I was living in Austria and shopped there it reminded me of Best Buy. :-x
 
 
0 #6 Tr0y 2010-10-22 12:49
Quoting nECrO:
... "Geist ist Geil" , (Greed is good).



LOL. A Freudian?

Actually it is "Geiz ist Geil".

"Geist ist Geil" means "intellect is good".

While we already talk German ... so you're saying everything seen from a "business stand point" is good, yes?

I am sure World War 1 and 2 made a lot of sense - from a business stand point.
 
 
0 #7 yourma2000 2010-10-22 12:54
@canerpense

Yes they're renaming the chips, but they're not doing what Nvidia were doing and giving the chips the same tier name for the next generation of video cards e.g. 8800GT & 9800GT, both cards were exactly the same apart from the artwork on the card case, it was an attempt to fool people into buying the exact same card again thinking that because it was a new generation, it would be faster, but it wasn't.

http://www.gpureview.com/show_cards.php?card1=544&card2=575


If AMD are going to rename the 5000 series and place them on a lower tier of the next gen (Fictional example, a 5850 renamed to a 6670) then to me that's OK, because you're getting a 5850 with a new name for the price of a mainstream graphics card
 
 
0 #8 nECrO 2010-10-22 13:04
LOL. A Freudian?

Actually it is "Geiz ist Geil".

"Geist ist Geil" means "intellect is good".

While we already talk German ... so you're saying everything seen from a "business stand point" is good, yes?

I am sure World War 1 and 2 made a lot of sense - from a business stand point.




My German is as rusty as my memory.


You misunderstood my whole point. I never said or implied it was good or bad. I commented on the business aspect of this story. AMD is a business and must act like one.

And BTW... Your German is a bit rusty as well.. Geist is spirit or ghost, so Geist ist geil would be "Spirit is good"... or horny as geil is used that way as well... :oops:
 
 
-2 #9 Nerdmaster 2010-10-22 13:51
We are not sure yet about any rebranding. Not all news posted here are actually real. (even the article isn't claiming anything).
 
 
0 #10 Tr0y 2010-10-22 14:06
Quoting nECrO:
And BTW... Your German is a bit rusty as well.. Geist is spirit or ghost, ...



Not in this context. In this context it means more like "intellect".

By the way ... think of ZeitGEIST :)

Meanings of "Geist":

spirit [soul, supernatural being]
mind [intellect, reason]
ghost
wit
specter
wraith
esprit
phantom
intellect
spectre
brandy
duppy
haint
spirit/mind
pneuma
 

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