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Wednesday, 27 April 2011 08:27

Nintendo will do things differently with Wii2

Written by David Stellmack


Iwata has regrets over the way Wii was marketed
Despite how successful the Wii has been for Nintendo, CEO Satoru Iwata told investors that he has some regrets on how things were done. This is despite the Nintendo Wii selling over 86 million units.

Iwata, for example, highlighted the fact that he now believes that it was a mistake not to partner with a marketing company to work on the console’s marketing. He claims this is a mistake that the company will not make again in the future.

The comment suggests that Nintendo will partner with marketing firms to strengthen the marketing for the 3DS and Wii2 going forward. Sources tell us that we can expect a more aggressive and robust campaign to appeal to more than the core Wii audience. We suspect that this is code that Nintendo will be going after harder core games and titles that appeal to older gamers, who are the target audience for both Microsoft and Sony.

No matter how much Nintendo strengthens its marketing, it will take excellent 3rd party software support for the 3DS and Wii2 to be as successful as the Xbox 360 and PlayStation 3 going forward, and that will take some doing.

Third party developers have complained that despite Nintendo moving 86+ million consoles, for the most part the console is not a money maker for the majority of 3rd party developers. In fact, many of the best “M” rated titles for the Wii platform simply didn’t sell, but when the same game was brought to another platform, the titles did perform better.

Many in the development sector blame the demographics that the Wii was targeted at and an inability for 3rd party titles on the Wii to find an audience and make revenue from the sale of titles. Nintendo is going to have to reach out to these developers and get them to develop for the 3DS and Wii2.

It will be very interesting to see what Nintendo has to show for the new Wii2 at E3. Software will be key for both the Wii2 and 3DS to be successful; and in the case of the 3DS, so far we have not seen enough of it.

David Stellmack

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Comments  

 
+29 #1 loadwick 2011-04-27 09:49
Excellently written David, informed speculation but not self-righteous, something that a few at Fudzilla seem to struggle with!

The key thing Nintendo needs to get right is making it powerful enough so that developers will not be put off porting from the current Xbox360, PS3 and PC but importantly for long term sales developers need to be able to easily port from xbox720 and PS4.

I believe if they make it able to easily render DirectX 11 at 1080p in 3D then they will cover as many bases as they can and when the next gen comes along then they can just scale them down to 720p and turn a few eye candies off but still have the core game. I guess like Crysis 2 on the PC and Console, but with a bigger gap as the PC version should look much better with DX11.
 
 
-90 #2 Warrior24_7 2011-04-27 10:45
F*ck DX11! Why are dumb@$$ PC gamers so caught up in what DX something is when the majority of them don't have it? Its damn sure not helping the PC either! The weak @$$ Wii sold 86 million units and counting! The problem is that Nintendo aimed the console at a 2yr old! The demographic hurt the Wii and 3rd party devs. The Wii was getting the same games as the 360 they just didn't sell well! If Nintendo fixes that they'll have a winner! DX11 :D bwaahahaha!!
 
 
+43 #3 Silentwalker 2011-04-27 11:35
Quoting Warrior24_7:
F*ck DX11! Why are dumb@$$ PC gamers so caught up in what DX something is when the majority of them don't have it? Its damn sure not helping the PC either! The weak @$$ Wii sold 86 million units and counting! The problem is that Nintendo aimed the console at a 2yr old! The demographic hurt the Wii and 3rd party devs. The Wii was getting the same games as the 360 they just didn't sell well! If Nintendo fixes that they'll have a winner! DX11 :D bwaahahaha!!


I signed up just to call you a moron... The majority of them DO have DX, and the main thing about DX11 that alot of people look past is that it's improvements on performance, and the Wii was getting the same games as the 360? ugh... I just don't know where it ends with you.
 
 
-71 #4 Warrior24_7 2011-04-27 11:47
Quoting Silentwalker:
Quoting Warrior24_7:
F*ck DX11! Why are dumb@$$ PC gamers so caught up in what DX something is when the majority of them don't have it? Its damn sure not helping the PC either! The weak @$$ Wii sold 86 million units and counting! The problem is that Nintendo aimed the console at a 2yr old! The demographic hurt the Wii and 3rd party devs. The Wii was getting the same games as the 360 they just didn't sell well! If Nintendo fixes that they'll have a winner! DX11 :D bwaahahaha!!


I signed up just to call you a moron...


Really? I'm flattered! Now go stare into your bathroom mirrior, raise you right hand next to your head, make a fist... now repeatedly punch yourself. :-)
 
 
+9 #5 leftiszi 2011-04-27 14:23
As far as marketing goes, Nintendo can hire EA's marketing guys or even better Nvidia's!

These guys can sell you a piece of dry crap as a piece of gold dipped in D&G's best perfume!
 
 
+18 #6 Wiler33 2011-04-27 16:06
@ Warrior24_7

just shut your F*C*IN*G mouth! your kind is a trash to the society! go back to your grade school teacher! and beg for re-education because you really need one. People don't spend a fortune to a more advance and kick ass rig to just do nothing. Try to compare games that were based on DX7 DX8 like Far Cry 1, Half life 1, COD 1 and etc. to games that are based on DX9 DX10 like COD 7, Portal 2, Crysis and etc. and hopefully the BF3 who will not be a damn console ported game rather a true DX11 one. If you will answer nothing then maybe you need to consult an eye specialist or perhaps a psychologist. If all people will think like you. . then maybe all of us will still be stuck on a stone age world.
 
 
+14 #7 yasin 2011-04-27 18:10
Quoting Warrior24_7:
The problem is that Nintendo aimed the console at a 2yr old!

That explains why you love it then.

Quoting Warrior24_7:
F*ck DX11! Why are dumb@$$ PC gamers so caught up in what DX something is when the majority of them don't have it?

According to the recent Steam Survey, 79% of gamers have DX10/11.

Quoting Warrior24_7:
The Wii was getting the same games as the 360 they just didn't sell well! fI Nintendo fixes that they'll have a winner! DX11 :D bwaahahaha!!

Problem with the Wii 2 is the GPU is already 3 years/2 gens old, won't even have DX11 (will have DX10). And the console is out late 2012. By then the next-gen PS3/X-box will be around the corner.
 
 
+7 #8 loadwick 2011-04-27 19:05
I am sure I heard Stream will have DirectX 11, xbitlabs I think. But it's the only way that this console will ever really work or at the very least have a lifespan longer than a year or so.
If the Wii 2 has DX11 games at 1080p then we will see a nice jump in graphical quality which should mean it will gain some 'hardcore' gamers but also means it won't be a million miles behind when the true Next Gen comes out in a year or 2 later which then means it's not going to be just dropped like a hot potato because its not worth porting as its too far behind much like the gap with the current Wii and Xbox360/PS3.
 
 
+4 #9 dicobalt 2011-04-28 01:26
Assuming the Wii2 specification rumors are true Nintendo isn't going to do very well at keeping the hardcore audience. The CPU in the Wii2 is essentially the same as the Xbox 360 - a 3 core 3.2GHz PowerPC. The R700 GPU is definitely better but it is still pretty old and will not compare to a PS4 or Xbox3. Sales will probably be great until 2014 when the PS4 and Xbox3 come out. The closer we get to PS4 and Xbox3 launch dates the less likely people are to buy this Wii2 which will increasingly be viewed as last generation. So that gives Nintendo less than 2 years of solid sales. Hardcore gamers want cutting edge console hardware. Nintendo will not have that for very long. Nintendo still has their head in the casual gaming clouds. They are setting themselves up to repeat the Wii.
 
 
+6 #10 KaneBunce 2011-04-28 03:19
Quoting yasin:
Problem with the Wii 2 is the GPU is already 3 years/2 gens old, won't even have DX11 (will have DX10). And the console is out late 2012. By then the next-gen PS3/X-box will be around the corner.

The thing to bare in mind here is that the GPU has been rumoured to be Radeon HD 4770 derived. What this means is that the rumours may be false, but that even if true it will be different from the 4770. So we cannot yet rule out DX11 support. It is possible to add DX11 transistors as one of their changes, just as it is possible for them to improve on the 4770. AMD may even shrink it to 28 nm in order to fit extra shaders in yet lower costs.

The main point is that we know very little about what the GPU will end up as.
 

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