After a four-year lead Goggle dropped to second place, with an estimated $111.5 billion brand value. The fruity toy makers is also ahead of stroke-inducing McDonalnds, which ranked third. It is also worth noting that Apple surpassed Microsoft as the world’s most valuable tech company back in May 2010.
In addition to Apple, several relative newcomers have also done well in the brand value department. Facebook saw a 246 percent climb in brand value, ending up 35th in the rankings, at $19.1 billion. Baidu also jumped to 29th place with an estimated brand value of $22.6.
Interestingly, Amazon.com managed to overtake Wal-Mart for the 14th spot, making the e-commerce giant the world’s most valuable retail brand.