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Monday, 09 May 2011 11:01

Apple turns world’s most valuable brand

Written by

Outpaces Google
According to a report published by WPP Plc on Monday, Apple has become the world’s most valuable brand, with an estimated value of $153.3 billion.

After a four-year lead Goggle dropped to second place, with an estimated $111.5 billion brand value. The fruity toy makers is also ahead of stroke-inducing McDonalnds, which ranked third. It is also worth noting that Apple surpassed Microsoft as the world’s most valuable tech company back in May 2010.

In addition to Apple, several relative newcomers have also done well in the brand value department. Facebook saw a 246 percent climb in brand value, ending up 35th in the rankings, at $19.1 billion. Baidu also jumped to 29th place with an estimated brand value of $22.6.

Interestingly, managed to overtake Wal-Mart for the 14th spot, making the e-commerce giant the world’s most valuable retail brand.

More here.


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+12 #1 Xyllian 2011-05-09 11:20
This is my carebox [___], if you didnt notice its empty.

Haters gonna hate.
+8 #2 thematrix606 2011-05-09 11:51
Nooooo... what has happened with you people? You need to read 1984, and watch Network, and perhaps look @ Apple back in 1983! Where have your morals and ethics gone?

Aside from phones, tabs, and some lappies/deskies... what more do they offer? Compared to so many other companies?

-15 #3 Warrior24_7 2011-05-09 15:50
Its comes at no surprise.
+4 #4 yourma2000 2011-05-09 21:36
All you idiots buying iPods with crap audio quality and Macs just because there's a fruit on the case, maybe you should all go and buy a copy of Richard Simmons workout dvd, I hear there's a fruit on the case of that aswell
+5 #5 The blue fox 2011-05-09 22:55
so people are now going to have to pay more for a computer That only has 900$ of hardware in it.
+6 #6 yourma2000 2011-05-10 00:44
For the price of a £1000 iMac I could put together the same spec system with all peripherals, monitors, case, Windows 7 OS etc, costing only around £514, tell me where the extra £486 goes
+1 #7 NickThePrick 2011-05-10 11:27
Just give me 0.5% of their net worth and I'll have a smile on my face every single day!

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