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Wednesday, 11 May 2011 09:01

Subscriptions down for WoW

Written by David Stellmack
wowlogo

Blizzard to speed up development
Blizzard is experiencing something that they really have not seen before with World of Warcraft, which is a downturn in subscribers. In the satellite TV business and cell phone business this is called subscriber “churn,” and this is something new that Blizzard is dealing with. Blizzard believes that the churn is due in part to WoW players becoming more skilled at the game and not as engaged to ongoing playing once they have completed the latest expansion pack.

To address the issue Blizzard will be speeding up development so that there is not such a long period between expansion packs. By delivering more content to players faster, it is believed that this is the best strategy to keep players engaged and playing the game.

Whether speeding up development means less content per expansion pack, this is anyone’s guess. We suspect, however, that shorter timelines could contribute to less content per expansion pack; but that is unconfirmed and remains to be seen. There is no announcement describing how Blizzard intends to space out the release of these expansion packs, but we expect to hear more about this soon.


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+26 #1 Warhead 2011-05-11 11:04
Or maybe because gamers are getting fed up of paying monthly for a game that they already own.

Bring on Guild Wars 2!!! :D
 
 
+15 #2 Steve-O 2011-05-11 12:15
Blizzaro has been saying this for years! Every time they say something to this effect, the exact opposite occurs.

Except...this time people are starting to vote with their wallets, and Bobby Kotick is not impressed!
 
 
+7 #3 The blue fox 2011-05-11 13:51
Blizzard see's this all time. It simply means that it's time to release the next expatiation which will bring people back to WoW.
 
 
-1 #4 mac2j 2011-05-11 17:25
A lot of people think the dumbing down (aka its transformation into Farmville) has gone too far and quit (see > 1 million Rift subscriptions)

Also remember > 60% of their reported subscribers are via their Chinese sublicense which is still tricky in terms of govt regulation and the content changes required which slow down every expansion there by months. I promise you won't see any more undead-centric expansions for this reason.
 
 
+2 #5 Tasty Taste 2011-05-11 20:43
Quoting Warhead:
Or maybe because gamers are getting fed up of paying monthly for a game that they already own.

Bring on Guild Wars 2!!! :D


Hells yea! GW2 is gonna [censored]in pwn
 
 
0 #6 GunzofNavarone 2011-05-12 16:45
Rift has sucked up a lot of WOW subscribers... i think they should let WOW die slow and work on their new stuff... WOW time is over.
 

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