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Wednesday, 25 May 2011 09:08

GlobalFoundries spinner defects to Intel

Written by Nick Farell


Carvill was an ATI refugee
GlobalFoundries PR Jon Carvill has defected from the chipmaker to join the spinning mills at Chipzilla. Carvill was the vice president of communications at GlobalFoundries, having been press ganged into AMD in 2006 as part of the ATI acquisition.

He apparently jumped on the opportunity to lead the communications team of AMD's manufacturing unit when it was spun off in 2008. Carvill has gone on record as saying Global Foundries always treated him well and he left because of “personal reasons”. His new job at Chipzilla is spinning for Intel's smartphone and tablet market products. This will see him swinging handbags on behalf of his new masters, against ARM.

Intel has had a lot of problems getting tablet/smartphone products accepted and to prove that it can compete with ARM. On the spinning front it has resorted to making dubious comments about how many tablets with Intel processors will be arriving this year. It has not seemed to have had its nadgers pulled out of the fire by Oak Trail either. Carvill will have his work cut out for him.

GlobalFoundries has not yet announced a replacement for Carvill.

Nick Farell

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Comments  

 
+19 #1 Bl0bb3r 2011-05-25 14:26
Is it really necessary to give PR's this much face time?... It's not like the guy actually did a good job in promoting AMD and/or GF. From what we see today, both of these companies need better product promotion and better customer awareness.
 
 
+5 #2 The_Countess 2011-05-26 09:41
Quoting Bl0bb3r:
Is it really necessary to give PR's this much face time?... It's not like the guy actually did a good job in promoting AMD and/or GF. From what we see today, both of these companies need better product promotion and better customer awareness.


what AMD needed was intel not abusing its monopoly. it doesn't matter how well you promote your product if you cant get them on store shelved and the front pages of OEM websites.
now that Intel can't do that anymore they will need to start promoting again, so are looking for experienced people.
 
 
0 #3 Bl0bb3r 2011-05-26 13:04
Intel... start promoting?... just the other day I saw a shirt with a "babe inside" model on it just like the intel inside logo. Don't get me wrong, people know who and what intel makes, they don't need promoting, just refreshing. What about AMD?

I agree that intel played dirty, but if more people knew that AMD was better at that time, OEM's would have not kept playing the game.
 

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