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Wednesday, 01 June 2011 08:41

Smartphones reach stand-off

Written by Nick Farell
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US is saturated
Rival operating systems for smartphones may be reaching a stalemate in the US market.

Beancounters at Nielsen found that Google’s Android operating system maintained its position as the most popular OS, with 37 per cent of all US smartphones using it. That’s been unchanged over the last three months, however, and both Apple and BlackBerry, on 26 and 22 per cent respectively, are also basically unchanged.

Smartphones now make up approximately 37 per cent of the US market, Neilsen found, but people using Android used more data than Apple or BlackBerry users. While this is good news for BlackBerry, whose smartphone operating system share was in decline the new data indicates that its prospects are not as bleak as some have suggested.

It looks like the market has reached saturation with everyone who wants a smartphone having gotten one. It also means that market share will stay the same.


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Comments  

 
+5 #1 Kryojenix 2011-06-01 11:30
1.) Now the smartphone platform providers will have to work harder to compete with each other to steal each other's customers! (or win over - loaded language there).
2.) Now the smartphone sellers will have to work harder to make smartphones appeal to broader audiences - by developing and refining 'killer apps' for people whose interest may not have been piqued yet.
3.) Now they can work hard to bring down the price at one end (there's always someone who wants one, but can't afford it) and add more features at the high end (there's always someone who already has one, but will get starry eyed for a *new* 'killer app' that they didn't have before).
 
 
0 #2 darkpulse 2011-06-01 11:39
This is where innovation will really turn up the heat! Innovation from any company could swing the market into their favor and also not to mention that this will also introduce cheaper variety of smartphones in the market allowing tight budget customers to get their hands on one of them! 8)
 
 
+2 #3 STRESS 2011-06-01 12:28
Well maybe now that everyone sort of has discovered how useless a smartphone actually is and most of them are really bad in their key operations which is being a FRACKING PHONE! We can move on, maybe?
 

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