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Thursday, 23 June 2011 10:40

Retailers stand to benefit from Facebook sites

Written by Fudzilla staff


One fan equals twenty additional visits
In case you are in the retail business and don’t have a Facebook page, it is probably high time you create one.

According to a Hitwise survey, average retailers on Facebook can expect to receive an extra 62,000 visits a month even if the business has no fans. However, if they do, each fan brings in twenty extra visits a year. Mind you, bringing in a crowd on Facebook shouldn’t be that hard for most retailers, as they can just organize giveaways or use Facebook to announce exclusive deals, to keep the crowd interested.

However, the number of visits also has a lot to do with the type of business in question. Fashion ranks very high in the survey, so it appears that it all has a lot to do with brand recognition, which has to be established by other means. Despite this, social networks are becoming a rather interesting marketing device even for start-ups and small, local businesses.

More here.

 

Fudzilla staff

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Comments  

 
+5 #1 ghelyar 2011-06-23 11:36
more likely that for every 20 customers, one will like you enough to click like on facebook, rather than one like bringing in 20 customers.
 
 
+4 #2 Alterecho 2011-06-23 11:48
Yeah but the negatives far out weigh the positives.
 
 
0 #3 Haberlandt 2011-06-23 15:47
At last Facebook is useful for something :P
 
 
+1 #4 Jurassic1024 2011-06-23 20:30
Quoting Alterecho:
Yeah but the negatives far out weigh the positives.



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