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Friday, 29 July 2011 08:42

Nintendo slashes 3DS price

Written by David Stellmack
nintendo3ds_logo

Clearly, was not the hit that they hoped
Nintendo has confirmed that they will be slashing the price of the 3DS to $169.99 ($170) starting August 12th. This has been widely speculated for some time now, but it was not thought that the price cut would be that deep. Whispers indicate that Nintendo will be facing a loss on each 3DS unit it sells at this price and they will have to hope software sales help make up for it.

When released, the 3DS was selling for $250; and the fact that Nintendo has slashed the price to $170 Stateside confirms what we have known for quite a while now. The 3DS clearly is not selling as well as Nintendo had projected, and probably is faring  much worse than they had imagined.

Japan will see a price cut on the 3DS as well, which will drop the unit to about 15,000 Yen (which translates in to about $190 US Dollars). We can also confirm that Europe will get in on the 3DS price slashing. Right now, we have not been given a specific number; but we are told that the cut will be in line with what we already know about in other regions.

Software developers continue to tell us that they are backing away from the 3DS till Nintendo can move some more units, and even then they are not sure that they will be all in on developing for the platform. As one developer told us, “Even with the price cuts, I just don’t think we are going to really ramp up our titles as we originally intended, but instead we are looking at iPhone and Android as having a better market potential just by the sheer number of units sold. We will have to wait and see, but we are starting to think that the Sony Vita might do better at grabbing consumer interest, and if that happens we will likely re-focus our efforts there on that platform. ”


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Comments  

 
+2 #1 Silentwalker 2011-07-29 09:02
Interesting, if it has this price in Aussie retailers then I might buy one. I would have the money left over to buy some more games than what I would have when it was at $250, like Zelda, pokemon and street fighter.
 
 
-1 #2 chaoseater 2011-07-29 13:44
The hardware is trash apart from the screen, there were and still aren't any solid titles to play and the lesser said about the battery life the better.
Nintendo messed up big time on this, everyone saw this coming.
 
 
+2 #3 JWellington 2011-07-29 16:37
They just release way too many DSs and other handhelds; it kind of defeats the purpose of having a standard platform. Nintendo has no one to blame but themselves for cannibalizing their sales trying to profiteer on their somewhat unaware consumer-base.
 
 
0 #4 zeropercenthotgas 2011-07-29 18:39
Meh, $170 still too expensive for something that can only play games and you have to spend even more to get the game. Should be priced at 90 cause thats how much the hardwares are actually worth.
 
 
-1 #5 godrilla 2011-07-29 18:50
The smartphone/tablets will continue to take the market from handheld consoles.
tegra 3 is already a bit more powerful than ps vita as well, same cpu cores but 8 vs 4 gpu cores scheduled same time frame with android 4.0 ice-cream sandwich! ( 3d gimmick capable as well)
the only difference is developer support.
But more and more developers are fairing ios for ipads and iphones these days, and Android to follow.
 
 
0 #6 Nooblet 2011-07-30 02:49
Quoting JWellington:
They just release way too many DSs and other handhelds; it kind of defeats the purpose of having a standard platform. Nintendo has no one to blame but themselves for cannibalizing their sales trying to profiteer on their somewhat unaware consumer-base.


agreed, but having a 3d handheld is alright.

i can't believe how much they're trying to milk out of consumers when they originally tagged the price at $250.
 
 
-1 #7 123s 2011-07-30 03:07
Now thats closer too it.
 
 
0 #8 bardenck 2011-08-01 17:17
i think alot of it is the fact that alot of people are unsure and skeptical of this 3d glasses free screen.
 

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