Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 25 August 2011 10:36

Tame Apple Press tries to protect Jobs' Apple legacy

Written by Nick Farell
apple

As shares tank
The reality distortion field around Apple started to crumble after Steve Jobs announced he was quitting the Cargo cult. Normally Messiahs leave their religion it is feet first, unless the death of choice was crucifixion, or dismemberment, but in this case Steve appears to have finally admitted that he is too sick to continue.

Based on that news the Apple share price fell as investors suddenly realised that there was no way that the outfit could make the sort of profits that sustain that over valued shareprice. With Jobs in control, miracles were possible, they reasoned, but their was no way that a mortal like Tim Cooke could pull that feat off.

The Tame Apple Press rushed to the company's aid, digging up analysts who claim that Apple will do as well as Christianity did after the death of Jesus. We were half expecting one to say “in 2000 years your children will be sexually assaulted by a true and holy staff member of an Apple store, just like you get in the Roman Catholic church today.”

The truth of the matter is that Jobs encouraged a cult of personality based around his marketing. He built a religion where happiness was found by spending huge amounts of dosh on gadgets and attacking other people who did not support your decision.

Once he removed himself from that position, people had to look at Apple as the toymaking outfit it really is and wonder if it can really make it in the cut and thrust world of technology. Apple was just about marketing, which it was very good at. If it can continue that growth, without Jobs, we will be very surprised.


Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments