Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 22 September 2011 12:32

Android turns terminator on Apple

Written by Nick Farell


Pasta La Vista baby
Despite the fact that Apple is doing its best to lock rivals out of the tablet and smartphone market in a court room, it is fast being shown that it cannot compete with Android. InMobi, mobile ad network, released its Mobile Insights Report: Global Edition, Quarter Ending August 2011. It shows that Android growth is continuing across the globe and there is nothing that Jobs' Mob can do to stop it.

InMobi experienced a 25 per cent growth in global ad impressions over the previous quarter, serving 126.7 billion mobile advertising impressions across the globe, and reports that smartphone growth continues apace, representing more than two fifths (42 per cent ) of mobile ad impressions since May. Android’s popularity grew by 1.7 share points to 17.9% share and has replaced Symbian as the second highest performing mobile platform after Nokia OS. Nokia OS has been down 1.9 per cent since May to 18.2 per cent. Of the top three, Android was the only operating system to show any growth over the quarter, as both Nokia OS and Symbian OS continue their downward trajectory.

James Lamberti, VP Global Research & Marketing, InMobi, said that as he forecast in his previous quarterly report, Android is demonstrably moving toward becoming the top mobile platform, having taken Symbian’s place in the league table.

“At this rate of growth, it may well take the number one slot before year-end. However, four of the top five handsets are Apple devices, and with iPhone 5 rumoured to be just around the corner, we may see a slight stall in Android’s march over the coming months,” he added.

The report also highlights the strong growth in the European mobile ad market, which has grown 26 per cent to reach 13.4 billion ads during the quarter, with both the growth (43 per cent) and a proportion (68 per cent) of smartphone impressions significantly higher than the global average. The iPhone remains the most popular handset in Europe, with seven per cent share of ad impressions, and Apple is still the top manufacturer.

But Android is the dominant mobile ad platform in the region for the third quarter, continuing to increase its share whilst its nearest competitors, iOS and Symbian OS, are in decline.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments