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Tuesday, 01 November 2011 11:08

Apple might kill off Mac Pro line

Written by



Shifts focus on toys instead


Apple is reportedly considering discontinuing its flagship Mac Pro line due to low demand and poor returns.

Apple execs reportedly discussed killing off the workstation business earlier this year and it appears they don’t believe additional resources should be poured into Mac Pro development. The move would mark the end of the line for Apple’s high-end desktops and it probably won’t go down well with fans and professionals alike.

Unlike most Apple gear today, Mac Pros were used by people who actually used them to make a living. If you happened to wander into a studio of some sort, chances are you would see Apple’s aluminium towers rendering video, making politicians look less evil on covers of magazines or making Rebecca Black sound a bit more like Susan Boyle.

The harsh reality is that Apple is no longer making a lot of money on professional computing. Not that long ago, Apple gear was synonymous with high-end workstations, PowerPC beasts that could wipe the floor with feeble Intel systems. This is no longer the case. On the inside, Macs are not that different from Windows machines and there is little incentive to go for a pricey $2,500 Mac Pro when you can put together a much more powerful system on your own.

It seems the real money is in shiny toys, not brushed aluminium workstations. The next time you walk into a studio you could see nondescript towers standing in place of stylish Mac Pros. Whether they will be running Windows 8, 9, 10 or some incarnation of OSX remains to be seen.

More here.




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Comments  

 
+1 #1 thematrix606 2011-11-01 11:27
So they have figured out there is a only a handful of people in the club willing to buy overpriced gadgets? They might own one of each, but as you see, Apple is only good at really selling one product at a time.
 
 
+1 #2 Naterm 2011-11-01 12:15
Uh, the last time PPC anything beat intel with any conviction was back in the G3 days. It went downhill from there. The G5 was soundly beaten by the P4 Xeon, which itself was soundly beaten by the Opteron. It was a good day when Apple figured it out and went with x86.

I hope they don't kill of the Mac Pro, it's an excellent machine.
 
 
+2 #3 Exodite 2011-11-01 13:31
I think it's pretty clear to most techheads that Apple have been a on a rapid transition from computer maker to consumer electronics brand for some time now.

My prediction is that it won't be many years until they stop making computers altogether.

There are better margins in flogging keyboard and storage accessories to tablets and phones than there are in making actual computers. Even for Apple.
 
 
0 #4 thematrix606 2011-11-01 13:38
Quoting Exodite:
I think it's pretty clear to most techheads that Apple have been a on a rapid transition from computer maker to consumer electronics brand for some time now.

My prediction is that it won't be many years until they stop making computers altogether.

There are better margins in flogging keyboard and storage accessories to tablets and phones than there are in making actual computers. Even for Apple.


Lies! Business profit > consumer profit. At least in Europe, I dunno how it is in 3rd world countries like the US. :P
 
 
0 #5 Exodite 2011-11-01 13:48
Quoting thematrix606:
Business profit > consumer profit.



Which would be my point?

Apple is currently racking in the vast majority of their profits from the iPhone and iPad, and have been for some time.

If the Macintosh computers vanished overnight Apple would hardly blink.

To keep people in the fold it'd be better to migrate to a keyboard-equipped tablet before killing the computers altogether however.

As for the US I wouldn't know, as I'm Swedish.
 
 
+2 #6 Haberlandt 2011-11-01 16:25
I like both Microsoft and Apple, but PC > Mac is unarguable.

Apple should focus on iPods, iPhones and iPads.
 

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