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Tuesday, 15 November 2011 11:46

Most people are yet to pay for an App

Written by Nick Farell

y money

Download yes, pay for? Nah.

Most smartphone and tablet owners who download apps will still not pay for them. Pew Research Centre questioned 2,260 adults aged 18 and over and it found that 46 percent of those that have downloaded apps to a smartphone or tablet have paid for one or more of them.

This is the same as it was in during a similar survey in 2010 which means that people are still not confident to shell out money for Apps. Among those who decided to get the wallet out, 52 percent said the most they have ever spent is $5. Still, there are some buyers willing to pay more, with 17 percent saying they’ve spent $20 or more for a single app. Owners of tablets are more likely to pay for an app than those downloading to a smartphone. Furthermore, those with tablets are more likely to spend a greater amount on an app than those who buy an app for use on a smartphone.

The figures will make many developers wonder why they are in the business at all if it can't make them cash.

More here.

 

Last modified on Tuesday, 15 November 2011 12:36
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Comments  

 
+1 #1 thematrix606 2011-11-15 11:55
Aside from games, a lot of useless apps, that people do not need on their mobile device, but would rather do behind a desk, where you have a nice big screen, comfortable chair, and a (hopefully) quiet environment.

Plus, when it's an app that has 1/100th the features of what a Windows app would have, why would you even WANT to pay a lot of money for it? Hmmm.
 
 
+2 #2 Icec0o1 2011-11-15 14:12
Quote:
The figures will make many developers wonder why they are in the business at all if it can't make them cash.


Because free apps have ads.
 
 
+1 #3 PorscheRacer14 2011-11-15 22:10
Quoting Icec0o1:
Quote:
The figures will make many developers wonder why they are in the business at all if it can't make them cash.


Because free apps have ads.


Yep, very true. In fact, the current trend is to release a full, or at least 90% version of your app with ads, and then have a paid version without ads but with the full feature list. This way you can collect the revenue stream over time, but yet also get paid immediately.
 
 
0 #4 NidStyles 2011-11-16 15:24
Because most App's are just rehashed functionality that should already be there in the OS. If it's an App, why pay when you can have the free version and never have to pay for it?
 

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