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Wednesday, 30 November 2011 12:56

AMD targets servers

Written by Nick Farell

amd

If the PC market lets you down think bigger

Chip designer AMD, which is looking for a role in the post mobile world, appears to have settled on the server market as a good place to make a name for itself.

After all it only has to compete with practically everyone on the planet even its rival Nvidia is having a crack at it. Greg Poole, director of field applications engineering at AMD, told ZDNet Asia ithat making chips for desktops and laptops is its "bread and butter" business.

But this area is "largely a commodity business now" and is difficult for the company to hit the margins it wants. This is why the chipmaker will be focusing on its server-based products as these promises higher returns, Poole stated.

He said that servers was now extremely important to AMD and it was investing heavily to be successful. He said that with server processors, you're providing mission-critical applications and solving the big problems of the world so more robust and reliable solutions are needed.

More here.

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Comments  

 
+3 #1 nt300 2011-11-30 13:41
Once AMD fixes Bulldozer's bugs and such, they'll be back into business within the PC. We need competition, we need both AMD and Intel or Intel will just hike prices up while AMD wouldn't release awesome innovative CPU technologies.
 
 
-4 #2 a1927 2011-11-30 18:09
Uh-oh, marketing talks big when engineering both succeeds and fails.
I will believe desktop CPU is a commodity when AMD and VIA will manufacture competitive products. Or when ARM renders AMD obsolete.
 
 
-9 #3 faildozzer 2011-11-30 18:21
Quoting a1927:
Uh-oh, marketing talks big when engineering both succeeds and fails.
I will believe desktop CPU is a commodity when AMD and VIA will manufacture competitive products. Or when ARM renders AMD obsolete.


+1000
ahahaha,soooo true
well,but here comes amd fagboys who will praise amd failures,even tho they know amd sucked :D
some even hoping that amd will fix $hitdozzer bugs - how can you fix unfixable? :D
Yeah,8.5ghz - lick my ass with that amd,Intel will rape your $hitdozzer 8cores 8.5ghz with 4 cores and 6ghz easy :D
Now amd engineers working on graphics $hitdozzer - 7xxx series :D
 
 
+3 #4 redisnidma 2011-11-30 18:47
Quote:
But this area is "largely a commodity business now" and is difficult for the company to hit the margins it wants.

That's because your processor SUCKS!! Its as simple as that. The day you have a well-performing and competitive uArch, then you'll reap the benefits of higher margins, better ASPs and more market share.

I would like to know if this would be the same poor made excuse when intel starts releasing SB server processors, since they (AMD) are so keen to the server market...
 
 
+4 #5 Haberlandt 2011-11-30 20:53
Quoting faildozzer :
Quoting a1927:
Uh-oh, marketing talks big when engineering both succeeds and fails.
I will believe desktop CPU is a commodity when AMD and VIA will manufacture competitive products. Or when ARM renders AMD obsolete.


+1000
ahahaha,soooo true
well,but here comes amd fagboys who will praise amd failures,even tho they know amd sucked :D
some even hoping that amd will fix $hitdozzer bugs - how can you fix unfixable? :D
Yeah,8.5ghz - lick my ass with that amd,Intel will rape your $hitdozzer 8cores 8.5ghz with 4 cores and 6ghz easy :D
Now amd engineers working on graphics $hitdozzer - 7xxx series :D
Warrior.
 
 
-2 #6 saneblane 2011-11-30 21:13
Like i said, Amd is self destructive. Bulldozer was a failure,but you don't be insulting me by calling my money peanuts and am just going to sit here and like it, the server market might be bigger but writing off the consumer side (which is billions of dollars)that is worth way more than your company is not smart. And guess what, you're going to meet the very same Intel who has been ahead in cpu performance for a long time now, and finally now way ahead in performance per watt thanks to Bulldozer.I like your Gpu but it's going to be a long time before i buy another Amd cpu.What a bunch of bullshit.
 
 
0 #7 Super XP 2011-12-01 01:28
ARM can care less about AMD, it is Intel that should worry losing out massive market share. If anything, I can see ARM buying AMD for it's patents and such to better position themselves in the market place vs. Intel.
Quoting a1927:
Uh-oh, marketing talks big when engineering both succeeds and fails.
I will believe desktop CPU is a commodity when AMD and VIA will manufacture competitive products. Or when ARM renders AMD obsolete.
 
 
0 #8 Fud_u 2011-12-01 13:00
If anything, I think AMD should join in on the tablet warfront since MS is creating Win8 based on mobile. It's not enthusiast market, but hey, they want to go low profile and it will be a great start.
 

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