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Thursday, 01 December 2011 12:45

AMD CEO believes in first-to-market

Written by Fuad Abazovic



Radeon HD 7000 is just a start


As you can imagine AMD CEO Rory Read is busy meeting with partners these days, and with the most recent Bulldozer launch that went anything but smooth, confidence in AMD is not at the highest level.

When it comes to graphics, Nvidia has a lot of market share that it gained in 2011 especially in notebook graphics. However, this might change in 2012 as it looks like AMD will be the first with next generation Radeon HD 7000 graphics and Read is telling partners that this can make a vital difference.

We don’t know how Southern Islands will compete against Nvidia’s Kepler in this 28nm faceoff, but all reports indicate that Nvidia’s Kepler comes a bit later, quite a bit later. On the other hand Nvidia claims record Ivy Bridge design wins, which should translate into more than 200 notebook design wins with new Kepler chips. This means Nvidia should continue its dominance in notebook market for the time being.

When it comes to desktop graphics, many AMD partners believe that they have a good chance against Nvidia and they are being assured by AMD that they should be able to get enough 28nm chips. This was a problem for Northern Islands, people wanted to get the cards, but they were hard to get at launch and by the time supply issue was solved, Nvidia came into play and prevented AMD from capitalizing on its first-to-market advantage.

Let’s see how Radeon HD 7000 plays out, as this will be the first significant move for Read and AMD and it could give as an idea of what to expect in 2012.

Fuad Abazovic

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Comments  

 
+6 #1 nt300 2011-12-01 13:23
"Bulldozer launch that went anything but smooth, confidence in AMD is not at the highest level."

Is the above statement your Personal Opinion? Because they can't keep Bulldozer based CPUs on store shelves. They are selling very well and demand far exceeds supply. Currently Bulldozer is outselling Phenom II when that was launched back in the day. Obviously AMD is selling Bulldozer at a low price which they didn't anticipate. Hopefully Rory pushes the CPU department to force mod Piledriver so at the very least it performs between 10% to 15% better than original Bullodzer at an acceptable thermals.

Bulldozer's not a bad CPU, people should admire AMD for pushing Innovation with something Brand New and putting it on a new 32nm HKMG process.
 
 
+5 #2 majorpayne 2011-12-01 13:52
Quote:
reports indicate that Nvidia’s Kepler comes a bit later, quite a bit later.


I hope this is not another Fermi 1 cause if this happens we cannot expect price battle.
 
 
+4 #3 Bors Mistral 2011-12-01 15:09
Quote:
When it comes to graphics, Nvidia has a lot of market share that it gained in 2011...

In Q2, weren't they down to 16.1% of the market, from the 20.1% they had previously? AMD had 23%.
 
 
+6 #4 Bl0bb3r 2011-12-01 15:35
Quoting nt300:
Bulldozer's not a bad CPU



No, it is not, it just falls short of expectations. I for one though that a 32nm process over the 45nm one would give me less power usage and less heat to care about. My mainboard only has 4+1 phases and the cooler is not exactly top notch. This brought me in the situation different from what I thought before, a simple CPU swap and I'm done. Now I have to consider phases stability, or a new mobo, and a better cooler.

I think I'll wait a bit to see piledriver in action before changing the whole system.
 
 
+3 #5 Bl0bb3r 2011-12-01 15:39
Quoting majorpayne:
Quote:
reports indicate that Nvidia’s Kepler comes a bit later, quite a bit later.


I hope this is not another Fermi 1 cause if this happens we cannot expect price battle.










Fermi was a mistake, the actual GPU didn't meet expectations, was shelved and instead they pulled out a chip that was supposed to go to the HTC market only. Wrong chip for the wrong job, unless people keep their computers in racks hermetically sealed and vented by their own AC unit, like a proper HTC server would, which they're not.

I doubt nvidia will make the same mistake again.
 
 
-5 #6 Jay 2011-12-01 16:37
Quoting nt300:
Bulldozer's not a bad CPU, people should admire AMD for pushing Innovation with something Brand New and putting it on a new 32nm HKMG process.
Really? What are you on the BD kool-aid? How is it not a failure & flying off the shelves, what is your source? BD performs inferior clock-clock compared to PhenomII = Fact. To give same performance of PhenomII 3.4GHz it needs to be OC'd to 3.8-3.9GHz = thus ends up consuming similar/more power than PhenomII. There goes your die-shrink efficiency. Years AMD beat the drum how they had a "true Quad-Core" design even their boxes stated that, now they take module approach & say it's the best thing ever! You need to wake up from the marketing gimmicks & face facts.
 
 
+2 #7 zeropercenthotgas 2011-12-01 17:28
Quoting Jay:
How is it not a failure & flying off the shelves, what is your source? To give same performance of PhenomII 3.4GHz it needs to be OC'd to 3.8-3.9GHz = thus ends up consuming similar/more power than PhenomII.


You need to quit drinking your fanboy cool aid. Bulldozer might perform a little worse clock to clock, but its the total performance of the cpu that matter. As a matter of fact, WHERE ARE YOUR SOURCES? I got one for you right here.
http://www.anandtech.com/bench/Product/434?vs=203
Bulldozer isn't a true octacore, its more like a 0.5 core X8 or a complex quad core. I don't care what AMD or others say. Its not a octacore if the FPU, L2, instruction fetch, decode is shared. so a very complex quad vs hex.
 
 
-6 #8 las 2011-12-01 19:17
Time to wake up fanboy. BD is not selling good, AT ALL. Demand may seem high, but only because AMD can't provide any chips. YOU SEE THE DIFFERENCE? Paperlaunch AS USUAL with AMD.. Hooray.

http://www.tomshardware.com/news/AMD-APU-Z-Series-ARM-Tegra-3,14114.html
http://www.techpowerup.com/155920/AMD-To-Give-Up-Competing-With-Intel-On-x86-CPU-Prices-Already-Shooting-Up.html
 
 
0 #9 Super XP 2011-12-01 23:29
Quoting las:
Time to wake up fanboy. BD is not selling good, AT ALL. Demand may seem high, but only because AMD can't provide any chips. YOU SEE THE DIFFERENCE? Paperlaunch AS USUAL with AMD.. Hooray.

http://www.tomshardware.com/news/AMD-APU-Z-Series-ARM-Tegra-3,14114.html
http://www.techpowerup.com/155920/AMD-To-Give-Up-Competing-With-Intel-On-x86-CPU-Prices-Already-Shooting-Up.html

LOL, AMD's been doing what that article syas for years now. It is only now that they've announced it. It's business as useuall, AMD will continue to innovate and improve, and this time hopefully the new CEO gets back down to the basics of how the Athlon 64 became a success overnight.
Bulldozer on paper should have bulldozed any CPU today but AMD some wrong desicions.
 
 
+4 #10 Ollie 2011-12-02 00:15
People seem to have short memories... Pentium 4 anyone?
AMD innovated back then and blew Intel away, and Intel were dong what AMD is doing right now, so AMD's worst mistake really is not having learnt from Intel 10 years ago.
 

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