Now is the right time for 40nm told us Nvidia’s Mike Rayfield when we meet earlier last week in Vegas, but it looks like Nvidia has its 28nm Tegra ready for this year.

He did mention that 28nm parts from Nvidia might come this year, but it was not clear whether this meant that chips would go into production or that you would actually be able to buy Nvidia 28nm chips in some devices.

According to the last publicly available roadmap, Wayne is the 28nm part planned for this year but some newly leaked roadmap also features the Grey chip, with Icera modem inside as well. Wayne won’t have any modem and it looks like Qualcomm’s dual-core 8600 series will do quite well as they have LTE in its highest end model.

Nvidia, a company that still aims for the high end ARM market, has a good chance to have the most cores on its future chip, and Nvidia will probably spin its multicore performance advantage quite a bit.

Nvidia has been doing this for years in graphics and it will do well in Tegra market, as Nvidia and its marketing driven by legendary Senior VP of marketing Dan Vivoli know how to make some great noise. Luckily for Vivoli, Qualcomm and Texas instruments, currently Nvidia’s biggest competitors, don’t know how to get their message across the market, at least not as successfully as Nvidia does.