Apple is apparently thinking about introducing a new MacBook Air with a 14-inch panel. Digitimes claims Cupertino is mulling the move thanks to strong demand for 14-inchers in Asia.

Unlike Europe or North America, Asia is crazy about 14-inch models and they make up 35 to 40 percent of the notebook market. Their share in the US and EU is much lower, probably because consumers in the west are already pretty fat and they don’t mind the extra bulk.

If Apple chooses to go ahead with the launch, it would indicate that it is taking the booming China market more seriously.

More here.