Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 02 March 2012 19:55

Analysts weigh in on Apple TV strategy

Written by Peter Scott



Slap an Apple sticker on it, charge double


Apple is expected to launch its first smart TV later this year, and since the Cupertino crew tends to be quite a bit secretive, analysts are offering their take on Apple’s strategy.

Gene Munster and Claire Atkinson claim Apple is planning to come up with a TV that will be much cooler and easier to use than other smart TVs, back it with a virtual cable company, offering tons of content while paying the content providers peanuts and thus reduce proper cable companies to “dumb pipes” for content and connectivity.

Of course, all this won’t come cheap for the consumer, and Apple plans to charge twice what consumers usually pay for TVs for the pleasure of having the latest gadget.

Atkinson argues that Apple will use its considerable clout to make content providers an offer they can’t refuse, repackage their content and charge consumers for it. In addition, Apple is also planning to persuade cable companies into playing ball, otherwise they will be converted into a “dumb pipe.”

The plan sounds pretty ambitious, as Apple would gradually start to make content providers and cable companies less relevant, and the latter could even become completely redundant in the long run. Then again, Apple could be biting off more than it can chew.

More here.



Last modified on Saturday, 03 March 2012 00:00

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments