Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 24 April 2012 12:46

Broadband speeds fall as ISPs told not to lie

Written by Nick Farrell



Truth in advertising


Broadband speeds have fallen in the UK, but it is not because of any technology problem, it is just the fact a government watchdog has clamped down on ISPs lying in their advertising.

New research by independent price comparison and switching service uSwitch.com shows that advertised speeds on non-fibre products bought by uSwitch.com customers have dropped from up-to 21.66 Mbps to up-to 14.58 Mbps, a difference of 7.08 Mbps, or 33 per cent.

Before the ruling came into force on 1st April 2012, most ISPs were quoting the fastest download speeds possible, with the only exception being Virgin Media, who already tried to be more representative of average speeds. Excluding Virgin Media, Plusnet and BT fibre packages, uSwitch.com looked at the same non-fibre broadband packages being sold before and after 1st April.  The new rules, designed to stop ISPs quoting unrealistic speeds, mean that providers can only quote an ‘up-to’ speed if it can deliver that speed to at least 10 per cent of its customers.

Julia Stent, Director of Telecoms at uSwitch.com, said that the unfortunate reality for many broadband users,  particularly those in rural areas where the infrastructure isn't yet up to scratch,  is that the up-to speeds previously advertised by broadband providers are not the speeds they actually receive. She said that this  change in advertising regulation is a positive step for consumers as it provides a much more accurate picture of which speeds you can expect than before. Many providers have also now started to display up-to speeds to individual customers based on postcode and phone number, which give you an even better idea of the top speed you might be able to get.

“And let’s not forget that essentially, broadband is a local product, which means that quality very much depends on local conditions such as distance from telephone exchange and the number of people using broadband in the area,” she said.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments