Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 14 June 2012 08:23

Harrison says Microsoft still focused on gamers

Written by David Stellmack

Despite perception from E3 that it is no longer first

With all of the talk by gamers seeing the Microsoft E3 press conference and claiming that Microsoft is no longer making games and gaming its top priority, Phil Harrison from Microsoft has attempted to debunk that claim.

Harrison has said that despite the various non-gaming related content being added to the Xbox 360, the company is not casting aside gamers. Still, Harrison has admitted that, “…entertainment consumption on the console is higher than games, but game consumption is going up on the console as well.” The entertainment side is growing, and it is the belief that this is due to casual gamers and those gamers in-between the hardcore gamers that are using the console for entertainment beyond typical video games.

Still, Microsoft is eager to point out that all of the top franchises for the Xbox 360 are getting new titles that were already announced and were seen for the first time at E3. Dance Central, Forza, Fable, Gears of War and (of course) Halo are all getting new titles in their respective franchises. While some gamers are complaining, that is still a very respectable list of titles that are coming to the console yet this year.

No matter, many of you have written to us expressing your concern that Microsoft is moving in a new direction and away from the focus on gaming as its top priority; and we understand your point of view. There are a number of reasons why this is happening, but with increased entertainment use of the console outside of gaming Microsoft sees a window here and wants to keep its customers happy.

Also, the cost and risk associated with gamers continues to increase, and that is contributing to the situation where publishers are releasing titles that are not meeting sales targets (which equals a loss for the company). Right now, there isn’t a sure fire formula to make a title successful, but the risk is much less in the entertainment realm for Microsoft; so it is understandable that they find it easier to satisfy that audience.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments