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Facebook buys facial-recognition site

All it needs now is

Facebook has acquired facial-recognition service for an undisclosed sum. It is rumored that Facebook will pay between $80 and 100$ million for the Israeli startup. offers APIs for third-party developers keen on integrating facial recognition into their applications. The company previously released two Facebook apps, allowing people to find themselves and their Facebook friends in untagged photos. It sounds like a nice way of finding out what you did when you got wasted over the weekend, but we are not entirely sure we want to know. believes the deal will offer it more opportunities to develop new products, under Facebook’s wing of course.

This is not the first time Facebook dabbled in photo services. In April it bought photo sharing service Instagram for $1 billion.

Last modified on 19 June 2012
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