Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 20 June 2012 08:53

Partners miffed by Redmond’s Surface secrecy

Written by Peter Scott



Learned of it just days ahead of launch


Microsoft played out the Surface tablet rollout with a lot of fanfare and even more secrecy. It reminded us of Samsung’s Galaxy S III launch, which reminded us of Apple’s launch events. No leaks, not much to go on until the last couple of days, a job well done.

However, Microsoft partners did not take too kindly to being cut out of the loop. Reuters is reporting that the secrecy risks alienating Microsoft’s hardware partners. Partners usually cooperate with Microsoft in development, but this time around the only learned of Microsoft’s plans a few days ahead of the launch. One of the sources claims hardware partners were basically forced to follow the news to learn more about the tablet, which is funny since the press expected the partners to leak some juicy details.

Acer told Reuters that it was “quite surprised” by the launch and that it first got whiff of Microsoft’s plans last week. An Acer exec also downplayed the Surface as a sales ploy and argued that Microsoft will leave the hardware arena as soon as it establishes itself as a player in the tablet market. Another source claims there is a “sense of betrayal” in the industry. HP and Dell declined to say whether they had advance knowledge of the launch.

The move marks a significant shift for Microsoft, as the company has a long standing tradition of working closely on new products with OEMs rather than dabbling in hardware itself. We can’t stop wondering whether Redmond could design a phone of its own sometime in the future. Given Nokia’s woes, anything could happen.

More here.



blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments