Featured Articles

Intel takes credit for three-way 4K gaming

Intel takes credit for three-way 4K gaming

All of a sudden Intel is talking about desktop gaming like there is no tomorrow and it is pushing it. The…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 02 July 2012 13:34

Apple coughs up $60 million for iPad brand

Written by Nedim Hadzic

apple

Settles trademark dispute in China

Money can't buy you love but what it can do is settle a trademark dispute. Fruit themed maker of all things shiny Apple has coughed up $60 million to Chinese company Proview Technology, effectively settling the dispute over the name iPad.

The preceding legal tussle is a result of Proview's claim that Apple dealt with only one unit of the company when buying ownership of the iPad trademark. Proview registered the trademark in 2001 and was granted ownership of the name in China. The company tried to do the same in the States, but didn't fare as well as home. 

Although a case of trolling if there ever was one, the outcome can still be considered a win win situation, with both companies ultimately getting something out of it. Proview will be getting a nice pile of cash, which is a godsend considering that the company has $8.68 million in outstanding debt and is knee deep in bankrupcty proceedings. Apple, on the other hand, gets to continue sales of the new iPad in China, somewhat of a cut-your-losses-and-move-on strategy. 

Analysts say that the slowed sales and delayed launch of the iPad in Chine already spelled losses for Apple. Indeed, taking into acount the size of the Chinese market and the fact that the iPad commands 70 percent of tablet share there, the figure of $60 million seems like lunch money. 

More here.

Last modified on Monday, 02 July 2012 14:47

Nedim Hadzic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments