Featured Articles

Intel takes credit for three-way 4K gaming

Intel takes credit for three-way 4K gaming

All of a sudden Intel is talking about desktop gaming like there is no tomorrow and it is pushing it. The…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 13 August 2012 07:41

Google to demote pirate sites

Written by Nick Farrell



Bows to Big Content


Search engine Google is bowing to Big Content to change to its search engine algorithms so that legitimate copyrighted content will rank higher in online queries.

Over the next week, Google will push potentially pirated material to a lower position in search results. Writing in the company bog, Amit Singhal, senior vice president for engineering said the new system will use "removal notices", or complaints from entertainment companies, that a website has received in ranking search results.

So basically if Big Content says that the material is pirated, it will be demoted. Needless to say Big Content is happy. Michael O'Leary, a senior executive vice president at the Motion Picture Association of America told Bloomberg that Google's actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online.

Singhal insists that the lower rankings do not mean that the material is actually nicked. Neither will Google remove any pages from search results without a valid copyright removal notice from the rights owner, Singhal said. What it will mean is that the Google algorithms will start to guess what material is original and start downplaying those it does not believe are. What could possibly go wrong?

Last modified on Monday, 13 August 2012 08:16

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments