Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 24 August 2012 10:44

Ryanair is taking on social networking

Written by Nick Farrell



PR disasters are becoming public

Ryanair, which has a policy of charging you for sneezing on its flights, is starting to find itself at odds with huge blocks of social networking sites. While the company is pretty cheap, it seems to make up its cash by annoying you on your flight with adverts, and attempts to sell you stuff, and hitting you with lots of charges for carrying anything more than a towel in your luggage.

In the good old days, Ryan Air might have gotten away with these sorts of things, but lately it is finding itself having to argue against blocks of social networking protests. The latest case was a Ryanair passenger who was angry at being charged for failing to print out her boarding passes.

Suzy McLeod was charged £236 by the budget airline when she and her family arrived at a Spanish airport having failed to print out their boarding passes for a flight to Bristol. Ryanair imposed a charge of 60 euros per person, adding up to 300 euros for herself and her family, to print out the passes at the airport. To be fair the airline warns passengers who do not print their boarding pass before travel will be charged. But the passes are only made available to customers to print 14 days before their flight and McLeod left Britain 15 days before their return flight.

Ms McLeod, from Newbury, Berkshire, complained on a Ryanair Facebook page and her post was "liked" by more than 360,000 people and commented on by 18,000 users. Basically this means that 18,000 people agreed that Ryan Air was pretty evil by doing this, Ryanair managed to get her post removed from its Facebook page yesterday.

Ryanair spokesman Stephen McNamara said: "As is clearly outlined in the terms and conditions for every Ryanair passenger, Mrs McLeod agreed at the time of booking that she and her fellow passengers would check-in online and print their boarding cards before arriving at their departure airport, and she also accepted and agreed that if she failed to do so then she would pay our boarding card re-issue penalty of £60 per passenger."

Of course what Ryanair does not understand is that it can never win these sorts of wars with social notworking sites. Reacting this way to a whole lot of hacked off customers is a good way to lose them forever.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments