Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 03 October 2012 10:23

Ultrabook sales disappointing

Written by Nick Farrell

y analyst

iSuppli cuts estimates

Analyst outfit IHS iSuppli thinks that ultrabook sales are going to be pretty rubbish this year.

IHS slashed its estimates for shipments of the thin-and-light notebooks to 10.3 million. It had thought that 22 million would be sold this year.

More than half of those shipments should come in the fourth quarter, the tech research firm said, likely boosted by the introduction of Microsoft's new Windows operating system. The outfit thinks it is going to get worse next year with shipments totaling 44 million, instead of its prior view of 61 million.

It does not think that the format is dead in the water. It will just be a slow burner with sales growing over the next few years, totaling about 95 million units by 2016.

This will be gutting for Chipzilla which has spent a fortune  marketing ultrabooks. Part of the problem is that pricing hasn't yet declined enough to drive widespread adoption.

Ultrabooks are expected to sell at mainstream prices - around $600, but it is hard to find a good one for that price. IHS analyst Craig Stice said no one can remember a tag line for a new PC product, including for any single ultrabook.

The PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream.


Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments