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Monday, 08 October 2012 08:48

Nintendo to spend heavily this holiday season

Written by David Stellmack

Wii U

Will promote both the Wii U and 3DS XL

Sources have whispered to us that Nintendo is going to be spending heavily this holiday season to promote both the Wii U and 3DS XL. The advertising push will not be limited to just North America, but Europe and Japan will see a very significant spend as the company will heavily promote using TV, social media and print.

It is believed that Nintendo’s plan is to promote the 3DS XL very hard, with a bit of the Wii U sprinkled in. Nintendo is expected to be targeting both first time buyers as well as upgraders this holiday season. It is believed that Nintendo is looking to place a lot of focus on the 3DS XL because inventories for the unit are good; whereas the Wii U does seem to be much tighter than anyone expected it to be.  The Wii U inventory shortage is already leading to wait lists, and some retailers are telling customers that they honestly don’t know if they are going to be able to fill all the requests they have for Wii U hardware.

Nintendo, of course, has a lot riding on this holiday season and the company is hopeful that they will be able to see significant sales increases over what they have seen the last couple of years; which will show that Nintendo had the right strategy all along. We just don’t know how well the Wii U and 3DS XL will do this holiday season, but Nintendo seems poised for it to be a successful holiday selling season if they can deliver enough product.

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