Featured Articles

Broadwell to be faster than Skylake-S in desktop

Broadwell to be faster than Skylake-S in desktop

Intel will do something that it never did before. It will release two processor generations at once in the desktop space.…

More...
ARM’s signs off on 64 bit ARMv8-A

ARM’s signs off on 64 bit ARMv8-A

British chip designer ARM has just signed off its 50th licensing agreement for its ARMv8-A technology, which includes support for 64-bit…

More...
Intel Business vPro market divided into 7 categories

Intel Business vPro market divided into 7 categories

Just a few years ago we had two market segments for business users. We had desktops and notebooks and now Intel…

More...
GTA 5 will make November release

GTA 5 will make November release

While we have continued to hear that Grand Theft Auto V for the Xbox One, PlayStation 4, and PC will not…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 30 October 2012 10:08

Amazon taking on Apple head-to-head

Written by Nick Farrell



Cheaper and better


Online book seller Amazon is mightily miffed at Apple releasing iPad Mini. For years Apple said that a seven inch tablet was a waste of time. Steve Jobs called it “dead in the water” and CEO Tim Cook in an earnings call statement said Apple would "never make" a seven-inch tablet.

All those statements were a dig at Amazon which was the first to seriously test the waters with a seven inch tablet and see it pay off dramatically. Google followed with its Nexus tablet and now Apple has copied it. Yesterday Amazon fought back with a prominently-placed ad on its homepage for the Kindle Fire HD.

Under the headline "Much More for Much Less," Amazon compared its tablet with Apple's new iPad mini including its higher-resolution display, ability to display HD movies and TV, and dual stereo speakers. It points out that the iPad mini has far fewer pixels than the competing 7-inch tablets and is effectively cramming a worse screen in there, charging more and accusing others of compromise.

Amazon gives itself credit for its own 216 ppi display three times in its comparison chart. But the biggest winner is that Amazon has such a big edge on price.  The Fire is only $130 while the Jobs' Mob tablet is $329.  Amazon also has access to free content through Amazon’s Prime service.

However this is the first time that Amazon has gone on the offensive against the marketing machine which is Apple.  It will be time to pop some pop corn and see what happens next.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments