Featured Articles

HP Stream is a Chromebook killer priced at $200

HP Stream is a Chromebook killer priced at $200

We have been hearing reports of a new breed of affordable Windows notebooks for months. It is alleged that a number…

More...
AMD Radeon R7 SSD line-up goes official

AMD Radeon R7 SSD line-up goes official

AMD has officially launched its first ever SSDs and all three are part of AMD’s AMD Radeon R7 SSD series.

More...
KitKat has more than a fifth of Android users

KitKat has more than a fifth of Android users

Android 4.4 is now running on more than a fifth of Android devices, according to Google’s latest figures.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 01 February 2013 10:51

Surface RT plagued by high return rates, slow sales

Written by Peter Scott



Still short of one million units


Sales of Microsoft’s Surface RT tablet remain weak and according to IHS iSuppli return rates are extremely high.

Total shipments of the Surface RT to the channel amounted to about 1.25 million units since launch, but sales were significantly lower. IHS iSuppli analyst Rhoda Alexander says just 55 to 60 percent of the devices were actually sold. This means Redmond managed to sell between 680,000 and 750,000 tablets since launch.

Rhoda claims the low “sales out” percentage is nothing unusually when it comes to newly introduced Android devices. However, Apple’s sales out figures are a lot better, as it usually manages over 90 percent.

What’s more, Alexander said she sees little evidence of Surface RT production in Q1, which means Microsoft is still trying to sell off inventory accumulated last year. Return rates are high, too. Alexander said there is a steep learning curve involved with Windows tablets and many consumers simply can’t be bothered.

Another problem for Microsoft is the lack of interest from other device makers and Windows RT devices are still few and far between.

More here.


Last modified on Friday, 01 February 2013 13:13
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments