Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 12 March 2013 11:53

Mobile ad rates are still way too low

Written by Peter Scott



Tablets could hurt small publishers

The mobile boom could have a devastating effect on small publishers who rely solely on ad revenue to keep their sites running. 

The Financial Times warns that mobile ad rates are a lot lower than PC rates, hence traffic coming from tablets and smartphones does not generate a lot of money for publishers. The widespread use of ad blocking software, which is now also available on mobile devices, is compounding the problem.

Quentin George, a veteran advertising executive told FT that things are about to get a lot worse, much worse than in the transition from print to digital media. Publishers will have to work more for less, which is bound to have a negative effect on the quality of content as well.

Worse, the mobile market is still booming with no end in sight. Tablets are already outpacing smartphones in terms of web traffic and neither platform is good for small publishers. Although mobile ad spending is the fastest growing among all media categories, it accounts for just 1.3 percent of total ad revenues.

More here.

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments