While "millions" played each game initially, user activity has fallen and it is starting to look like social games are dying. Players with unspent in-game currency balances are encouraged to spend the remainder of their money before the games go offline.
EA will make a "special offer" available to players of the affected titles in the form of an unspecified PopCap game. Further details on this promotion will be made available in-game "soon," EA said. EA will not kill off all its social games Bejeweled Blitz, Solitaire Blitz, and Plants vs. Zombies Adventures will continue.
The Sims Social was famous for a spat between EA and social game outfit Zynga. EA claimed that Zynga's The Ville was a Sims Social clone, alleging that it represents an act of copyright infringement. The case was settled with Zynga â€śpleased with the resultâ€ť.
We would have thought that Zynga would be pleased with this announcement too.