Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 September 2013 11:06

Apple plans “rally” in China

Written by Nick Farrell

Can it make them worship like the US?

Apple is going to have one of the toughest “rallies” or press conferences in its history – in China.

For those who came in late, Apple traditionally runs its press conferences in the US by handpicking hacks who can be relied upon to sacrifice their credibility. These hacks are expected to jump up and down and cheer, and above all report positivity everything that happens at the event. If you write objectively about Apple you do not get invited and it is fair to say that an invitation to a US Apple press event is a sign that your journalism days are over and you have been suckered into PR.

Apple Inc has invited Chinese journalists to an event in Beijing on September 11, a company spokeswoman said, just hours after it is widely expected to unveil its newest iPhone models in the United States. The event will be held at the same time as the US event, so if the Chinese hacks fail to applaud, cheer or throw their knickers onto the stage, then the webcast can cross over to the US event.

It is not clear what is being announced but it might be that Apple’s long-awaited deal with China Mobile will get all the attention. Other analysts think that it will be some cheap Chinese product which will be announced. Either way Apple has to do something as it is getting its arse kicked in China where people don’t have the money to waste on an overpriced phone that will be out-of-date in a year and which you have no control over.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments