Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 09 September 2013 22:44

Intel changes its state of mind

Written by Fuad Abazovic

IDF 2013: Experience more important than speed

Brian David Johnson, futurist and principal engineer at Intel, has made it clear that the culture at Intel has changed.

Today Intel emphasises the importance of user experience rather than just talking about speed and size. For many decades Intel tried to sell the story that it is the fastest and best solution around, but all of a sudden after many years dominance, Intel was forced to change its mind in the post-iPhone world.

It also helps on a different level. If you don’t have the fastest and best chip in the mobile phone space it makes sense to start taking about the importance of experience. IDF 2013 definitely brings a wind of change, it might be the work of Intel’s new CEO Brian Krzanich, but it’s probably more related to the company’s delayed reaction to the market situation. Some cogs were put into motion before Krzanich took the helm.

The iPhone is one of many products that prove that the size of the screen or the speed of processor aren’t the key deciding factor, and Intel has started to realize it.

Intel sees that More’s law is safe for the next 10 plus years and it can still bring a lot to the table thanks to its immense R&D budget and unparalleled manufacturing capabilities, but fighting the ever growing ARM threat won’t be a walk in a park.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments