Rani N. Borkar, Vice President General Manager, Intel Architecture Development Group mention that five years ago, when her group started the long journey of developing Haswell, the original plan was not to make it a great mobile chip. She was the leading development of Haswell and had big involvement in Bay Trail development, making her very qualified to explain the journey to 22nm products.
Five years ago Intel cared mostly about the performance of the core, not so much about power efficiency, but this was about to change. Intel recognized the need to make lower TDP on chips and necessity to make the transition in what Rani calls changing Intel’s mobile culture.
This is when the journey started. Four generations of Intel’s Core architecture got better and better, eventually culminating in Haswell as the crown jewel in Intel’s current portfolio. Intel went back to the drawing boards and made necessary optimisations and changes in order to lower TDP, create great performance that won’t kill battery life making Haswell one of the most scalable cores in the company’s history.
Haswell works scales from 84W TDP in a higher end desktop or business machines down to 17W in ultrabooks and even 4.5W in tablets that should be shortly announced. This is not all as with Broadwell transistors go almost 30 percent smaller and Intel showcased at the IDF keynote that we can see an additional 30 saving compared to Haswell. The future of Intel is high performance with turbo support, but the emphasis has clearly shifted to scalable designs, so it can tweak a CPU in order to save as much power as possible, while at the same time using the same core for high-end desktops. This is the current path.
This is also leading to another interesting trend – a lot more overlap. Haswell is going down to 4.5W, while some new Atoms will end up with Celeron and Pentium branding. To some extent the same trend applies to AMD, as some of its Jaguar-based products will replace some entry level Richland chips.