Nvidia is already responding to AMD’s new Radeons with a couple of price cuts of its own.
The GTX 660 MSRP has been slashed to $179, while the GTX 650 Ti Boost is now priced at $149 and $129 for the 2GB and 1GB models respectively.
Interestingly, Anandtech reports Nvidia officially reiterated that these are the only price cuts, which means the GTX 760, GTX 770 and the rest of the 700-series line-up won’t be seeing price cuts anytime soon.
It is a rather interesting decision on Nvidia’s part. It basically confirms what we said a couple of weeks ago. AMD’s competitively priced R7 products and the $199 R9 270X spell trouble for Nvidia in this high-volume market segment, but Nvidia still feels it can compete in the $200 to $400 range.
We are not sure that it can, at least not in the long run. Although the R9 280X is a rebrand, it’s still got a very competitive price and it’s no slouch, either. Besides, AMD is expected to introduce a few non-X models to fill the gaps, although there is no timetable for this rollout. For now, the pressing issue for Nvidia is to make its sub-$199 products a bit more competitive. Although it says GTX 700 products will not get a price cut, we can only assume that it is a matter of time before they do.