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Friday, 30 May 2014 10:41

Intel getting aggressive on tablets

Written by Nick Farrell

Normal people just chill out

Chipmaker Intel is going to start appearing under the bonnet of tablets from major brands from June and according to Reuters the chipmaker has an aggressive sales goal. 

It has to be fairly aggressive, Intel is so far behind Qualcomm in the mobile devices race, its rival has won, gone home, had a bath and was now watching some relaxing television. The upcoming tablets are the result of Chipzilla’s strategy to sell chips this year at a loss in a bid to stake out badly needed market share. Intel is betting that in the future, its customers will keep using Intel chips without the discounts.

Toshiba has announced six tablets and PCs with detachable screens made with Intel chips, one of which runs the Android operating system and the rest Windows. More Intel-based tablets will start hitting US store shelves in June and July for back-to-school shoppers.

Earlier in May, CEO Brian Krzanich told Reuters that Intel was well on its way to reaching his goal for the company to increase its sales of tablet chips this year to 40 million units. After shipping 5 million tablet chips in the first quarter, Intel is on track to meet a target of 7.5 million such chips for the June quarter, Krzanich said.

Manufacturers have launched a handful of Windows tablets running on Intel's newest Bay Trail chips, but those chips have been slow to appear in devices running Android.

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