Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 13 June 2014 10:48

Chip suppliers help punters to upgrade

Written by Nick Farrell

qualcomm  

DIY phone design

Suppliers of chips to smartphone makers are helping customers buy other phone components such as speakers and camera lenses in a bid to win more business.

According to Reuters chipmakers like Qualcomm and MediaTek are saving phone makers the expense of finding and testing, for instance, the speakers and camera lenses that get the most out of their audio and photography chips.

David Tokunaga, a senior director in product management at Qualcomm, told Reuters Qualcomm used to just offer the chips and the manufacturer would do the whole device. "Now we offer a whole hardware ecosystem that makes it very easy for customers to just plug and play what they want."

Offering chips, hardware and even the phone design helped Taiwan's MediaTek capture half of the Chinese market for smartphone chips, according to one analyst. In that market, handsets priced under $150 accounted for almost 70 percent of all smartphones sold in the first quarter of this year.

"MediaTek gets all the components ready for clients so that all the manufacturers have to do is put the phone together.

Qualcomm has started mimicking high-end features. It has developed audio technology one Qualcomm executive dubbed the "poor man's Dolby", to sidestep the cost of licensing a pricey equivalent.

 

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments