MSI plans to introduce notebooks with a few different colours. The company did it when it started messing with a white notebook and it was the only company aside from Apple to do a white notebook.
As most of the notebooks are black or grey, MSI wants to get some fun in this business and to paint the notebooks in different colours including a pink model, a blue model and probably a few other colours.
MSI simply wants to be different when compared to other brands and this is the only way to make a real stand. These pretty pained notebooks should be shown in the next few months.