Published in News

Microsoft uses foul play to boost figures

by on19 July 2007


Search share rises


Microsoft can be accused of foul play after it boosted its market share in search figures by using a chicken themed puzzle game.

The company which is in third place behind Google and Yahoo had a something to crow about when it suddenly boosted its share of the market by three percentage points.

According to the Sydney Morning Herald the feathers flew when Microsoft released a game called Chicktionary on its  Live Search engine.

When a player enters a word formed from three or more letters displayed by a group of hens, the game automatically triggers a related web search. Chicktionary add 35 or more queries to Microsoft's monthly total, even if the player isn't paying attention to the results.

More here.

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