Published in News
Fewer companies to show up at CeBIT
But some old names are back
Europe's biggest trade show is set to kick off March 2 in Hannover, but it seems the economic recovery hasn't done much to prompt companies to take part.
Last year's CeBIT was quite a bit smaller that what we've grown accustomed to, and it seems the trend will continue in 2010. A total of 4,157 exhibitors from 68 countries will take part this year. Last year the number was 4,292 and although the numbers seem impressive, they were considered to be quite low by some punters.
On the upside, several tech heavyweights will be present for the first time, such as Google and Amazon. It is estimated around 300 exhibitors will be new. In addition to the newcomers, some old names are also back, such as AMD, Motorola, Sony Ericsson, Terratec and Trend Micro.
It's not clear how many visitors will flock to Hannover next week. Last year the show drew a crowd of around 400,000 visitors, but as the show has been cut short this year, it's unlikely that number will be matched.
Be as it may, three or four of those visitors will be our reporters, so you can expect good coverage, provided they steer clear of sausages and beer. (In that case, you guys really shouldn't bother coming back. sub.ed.)