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Wednesday, 11 July 2007 11:20

SAPPHIRE to use AMD sales channel to sell graphics

Written by Fuad Abazovic

Image

Lets work with Avnet


Sapphire has announced that from now on it will start distributing graphic card in EMEA (Europe, Middle East and Africa) with how they claim " industry giant Avnet Technology Solutions".

For anyone who knows the market a bit better this makes perfect sense as Avnet is the biggest and top distributor or AMD CPUs and it will be selling Sapphire to channel from now on.

They will concentrate on specific customer segments including value-added resellers (VARs), sub-distributors, system builders and PC assemblers.

Sapphire hopes that these guys will sell a lot of HD 2000 cards for them as they need to make money.

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