Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 17 August 2007 12:32

Razer says blood will be shed

Written by David Stellmack


Image

Grass roots mystery marketing


It seems that
what we have labeled as “grass roots mystery marketing” continues to be one of the best ways to start a buzz prior to a new product introduction. Razer has started such a buzz with an Email that we received today for their web site -  www.bringerofsilentdeath.com .

Beyond the fact that more news will be released August 23rd one can only speculate as to “whose blood will be shed” and “how” with the details that follow. But could this be a not-so-stealthy introduction of a new mouse from Razer?

The saga of grass roots mystery marketing continues to make us wonder how truly effective it is. Do people really pay that much attention to cryptic messages and codes that are distributed prior to a product release? Or can it be that these grass root efforts rely on fanboys of the company to create a buzz for a new product launch?

Does all of this intrigue prior to product launch really translate into more sales as a result? While we don’t know what the real numbers will be at the end, it is fun to watch these innovative schemes attract attention. Let’s face it: in the end not many people would know about it if we didn’t cover it.

By the way this date is the first date of Games Convention in Leipzig and don't worry we will be there.  

Last modified on Friday, 17 August 2007 14:45

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments