Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 17 August 2007 12:32

Razer says blood will be shed

Written by David Stellmack


Image

Grass roots mystery marketing


It seems that
what we have labeled as “grass roots mystery marketing” continues to be one of the best ways to start a buzz prior to a new product introduction. Razer has started such a buzz with an Email that we received today for their web site -  www.bringerofsilentdeath.com .

Beyond the fact that more news will be released August 23rd one can only speculate as to “whose blood will be shed” and “how” with the details that follow. But could this be a not-so-stealthy introduction of a new mouse from Razer?

The saga of grass roots mystery marketing continues to make us wonder how truly effective it is. Do people really pay that much attention to cryptic messages and codes that are distributed prior to a product release? Or can it be that these grass root efforts rely on fanboys of the company to create a buzz for a new product launch?

Does all of this intrigue prior to product launch really translate into more sales as a result? While we don’t know what the real numbers will be at the end, it is fun to watch these innovative schemes attract attention. Let’s face it: in the end not many people would know about it if we didn’t cover it.

By the way this date is the first date of Games Convention in Leipzig and don't worry we will be there.  

Last modified on Friday, 17 August 2007 14:45

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments