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SAP,  Microsoft and Adobe have formed a data alliance that they say will make it easier for clients running their applications to get a better overview of the customer.

Unreal Engine for render in videos

There is a new company called the Ryff and a few industry veterans dared to change the product placing market introducing a realistic rendering. Instead of remaking the video for every single market or target audience, they decided to use 3D rendering to replace the existing objects in the video.

Storm clouds?

The dark satanic rumour mill has manufactured a hell on earth yarn claiming that Oracle's head of cloud stormed out and resigned after butting heads with CEO  Larry Ellison over cloud policy.