Bragging about treating your staff as slaves is not a good look these days 

Baidu's PR boss's controversial actions initially garnered her a significant following but have now led to her dismissal.

Heresy

Apple and its chums on the Tame Apple Press are doing their level best to rubbish the next Steve Jobs flick which portrays him as a megalomaniac, spin merchant who really was no technical genius.

Chinese PR makes it look evil again

Huawei has done a great job of convincing many that it is the underdog in the great spying row with the US and that it is really not a secretive outfit which is secretly spying on Western powers.