Although some earlier sources suggested that this is Powercolor's upcoming Radeon R9 390X graphics card, we must note that, according to our sources, this simply is not true. The picture graphics card uses Powercolor's standard R9 290X PCS 4GB PCB just for show and if anything, it should be the R9 390, as according to earlier rumors, R9 390X will be reserved for Hawaii GPU graphics card with 8GB of VRAM.
One thing is certain, the new Devil Hybrid cooler will likely debut on the upcoming Radeon 300 series, we just dont know on which one. Since AMD is was quite clear that partners can't talk about the upcoming Radeon 300 series before June 16th, Powercolor decided just to show the new cooler.
As this is a hybrid air+liquid cooling design, it comes with a blower style fan, which should probably take care of the VRM and memory cooling while the liquid cooling part, strapped to a 120mm radiator, will take care of the GPU.
We are not sure if the Devil Hybrid cooler will show up on the recently rumored Hawaii rebrands or even on Fiji GPU based graphics card but it will certainly allow Powercolor to push the GPU to a whole new factory-overclocking level.
In any case, it does look interesting and we can't wait for Powercolor to announce its new Devil graphics card.