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Google will show users their carbon footprints

by on13 October 2021


Google Cloud today announced a new (and free) feature that will provide its users with custom carbon footprint reports that detail the carbon emissions their cloud usage generates.

Customers can use this data for reporting as well as internal audits and carbon reduction efforts.

The app is built in collaboration with customers like HSBC, L'Oreal and Atos, and is supposed to introduce a new level of transparency to support customers in meeting their climate goals.

Google Cloud’s Jenn Bennett said that customers can monitor their cloud emissions over time by project, by product and by region, empowering IT teams and developers with metrics that help them reduce their carbon footprint.

“Digital infrastructure emissions are really just one part of their environmental footprint, but accounting for carbon emissions is necessary to measure progress against the carbon reduction targets that they all have", she said.

As Bennett noted, once a company has accurate reporting in place, providing recommendations for how to reduce their climate impact is a natural next step. Specifically, this means adding carbon estimates to Google Cloud's Unattended Project

Recommender, which helps customers reduce their number of idling resources, and adding a sustainability impact category to its Active Assist Recommender.


Last modified on 13 October 2021
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