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Friday, 22 October 2010 11:18

AMD looking for new ad men

Written by


£35 million account
AMD is reportedly reviewing its £35 million integrated advertising account in the EMEA region.

According to campaignlive.co.uk, the chipmaker has already contacted several agencies asking for submissions to become AMD's lead marketing agency in the region.

AMD has made major overhauls in its marketing arrangements over the past five years and it has already changed several agencies.

The review should place a new emphasis on emerging market segments, such as tablets, and it would consolidate AMD's marketing strategies which have been largely low key compared to rival Intel.

More here.

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Comments  

 
+3 #1 Naterm 2010-10-22 11:28
Sterling, Cooper, Draper, Price?
 
 
+2 #2 yourma2000 2010-10-22 11:30
The best advertisement I see from AMD here in the UK is when PC World or Curries mention a certain laptop or netbook that has an AMD CPU :S
 
 
-21 #3 Tr0y 2010-10-22 11:36
They better spend those £35 million for their development department. Drivers, OpenCL, etc. - need I say more?
 
 
+18 #4 nECrO 2010-10-22 12:29
Quoting Tr0y:
They better spend those £35 million for their development department. Drivers, OpenCL, etc. - need I say more?



Yes you need to say more. Like admitting you know nothing about business.

How much good would it do AMD to develop great products, if there isn't a marketing push to get them into stores and machines?

When AMD was kicking Intel's butt... Royally, They (Intel) never missed much of a beat. Intel had their monopoly and shady business practices to keep their super hot and inferior Pentium 4's in retail machines, but it was their MARKETING that kept the fanboy's loyal and buying their crap.
 
 
-17 #5 Tr0y 2010-10-22 13:05
Quoting nECrO:
Yes you need to say more. Like admitting you know nothing about business.

How much good would it do AMD to develop great products, if there isn't a marketing push to get them into stores and machines?


OK.

Old AMD:
- great products
- sucky drivers
- sucky marketing

New AMD:
- great products
- sucky drivers
- improved marketing


wow ... and I do benefit how?
 
 
+8 #6 nECrO 2010-10-22 13:21
@Tr0y

Who said you would benefit? AMD will benefit. You stated that AMD's money would be better spent on R&D and implied that marketing was a waste. Marketing is never wasted money unless it's done wrong. That was point you missed.
 
 
+11 #7 nECrO 2010-10-22 13:25
As for drivers, I challenge ppl bashing AMD/ATI drivers to post examples and proof. It has become a popular bandwagon.

Of the last 10 machines I worked on in my shop that the owners claimed ATI driver issues.

3 were defective and starting to artifact
3 were built by ppl with no business using a screwdriver and had crappy cable management and overheating issues.
2 were former Nvidia users who didn't properly remove the old drivers.
1 was a brain surgeon who was trying to use his 5870 in his HP machine w/ a 300W PSU
1 driver issue. They were 2 years old....

EDIT
I am NOT implying AMD/ATI doesn't have driver problems... All hardware vendors do. It's just getting old hearing ppl spout off and not have a clue...
 
 
+9 #8 leftiszi 2010-10-22 14:29
Here's an idea for advertisement.

"AMD 6000 series. We win....again!"

Now send me my 35 million. Oh and three 6870s until the Gayman comes out.
 
 
+7 #9 yourma2000 2010-10-22 16:41
Quoting Tr0y:
They better spend those £35 million for their development department. Drivers, OpenCL, etc. - need I say more?



No, you can be quiet now.
 
 
+3 #10 Wolfesteinabhi 2010-10-22 20:03
Quoting nECrO:
As for drivers, I challenge ppl bashing AMD/ATI drivers to post examples and proof. It has become a popular bandwagon.
.........
I am NOT implying AMD/ATI doesn't have driver problems... All hardware vendors do. It's just getting old hearing ppl spout off and not have a clue...

i totally agree with ya...the first thing i hear about AMD (when i suggest some one to buy its cpu,etc) ..is that they say it has "OVERHEATING" problem...huh!?? ...
 

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