The Dutch woman, who posted video of her being tattooed with the profile snaps of 152 Facebook friends, was part of an advertising stunt and not simply a deluded nutcase, as we reported yesterday.

The YouTube video by Susyj87 went viral this week. However, Rotterdam-based tattoo artist Dex Moelker came clean and admitted that the tattoo was actually temporary, not permanent.

According to the Dutch press it was just a transfer that washes off in a couple of days. The temporary tattoo only took a few hours to apply in a single session and not 30 hours as claimed in Susyj87's video.

The stunt was done on behalf of Pretty Social, a Dutch firm that sells Facebook-themed gifts. Facebook users started to smell a rat because all the portraits were of a single person.

Still, it worked. The video was watched 500,000 times.